A San Francisco restaurant has started a war against the popular review site, Yelp, and it is about time.

Over the last few years, many of us have become dependent on Yelp. It is hard to remember the last time we tried out a restaurant the old school way: spotting a restaurant, reading the menu upon arriving, and taking a gamble on a meal. Unfortunately, we could be missing out on some good times. Yelp is blinding us from actual reviews.

These days, Yelp has serious control over many of the reviews we see and don’t see, for that matter, and all because they are only concerned with financial gain.

An Italian restaurant in San Francisco has had enough and sparked a war with the site, which Stacey Ritzen of Uproxx reports might be the equivalent of “the online mafia.”

Davide Cerritini, the co-owner of Botto Bistro, claimed he was receiving 15-20 calls a week from Yelp asking him to advertise the Yelp brand. The restaurant spent approximately $270 for six months of Yelp advertising. When they decided to stop advertising, however, the positive reviews turned negative and a positive review even disappeared.

Blackmail definitely counts as a trait of the mafia. Low blow, Yelp.

In waging war against the “online mafia,” Cerritini is aspiring to make Botto Bistro the worst reviewed restaurant on the site. He is offering 25% to customers who leave a one-star review, even if they had a fantastic dining experience, in an effort to make Yelp unreliable.

Users are happily joining the fight against Yelp. Currently, Botto Bistro has over 1,300 reviews on Yelp and is sitting proudly with a one-star rating. If anything, the Yelp reviews are hilarious like this one from Elaine N.:

“Their pizza ruined my marriage, my relationship with all my friends, I can no longer go out cause I’m too fat, I lost my job, and I think I might even have borderline PTSD at the sight of pizza now. That’s my relationship with this place. It did that to me…”

Yelp responded to the revolt with an angry e-mail to Botto Bistro and incentive to users for more accurate reviews.

Botto Bistro is definitely on to something.

It does not stop at restaurants. Fashion boutiques, hair salons and nightclubs are just a few of the businesses that are at the mercy of Yelp reviews.

As consumers, we have placed Yelp on a pedestal. No date night, haircut, or massage is planned without consulting with the app.

No single site should ever have this much power over our lives. The unfortunate thing is Yelp knows how much influence it has over its users, and they are making serious bank because of it.

More restaurants need to join Botto Bistro and take a stand against Yelp. And as consumers, we need to wake up and go back to the good days when we made decisions for ourselves instead of listening to our electronic devices.