As part of Associated Students Inc.’s goal to reform their policies and physical appearance, a new design is in the works.

Osaki Design ?” the design company who redesigned Sacramento State’s logo — will undertake the project as part of a campus-wide identity package.

According to Associate Vice President of Public Affairs Frank Whitlatch, the identity package will create a unifying theme to all design, logo, and letterhead schemes.

“When someone sees a poster we want him or her to associate it with Sacramento State, regardless of which department it is for,” he said.

ASI’s new logo will create a new identity for the organization, while providing consistency on campus, and creating one voice for the university, said Kurt Osaki, CEO of Osaki Design.

According to ASI President Angel Barajas, designs are being reviewed and one should be chosen sometime in February, with a rollout party to follow in March.

Executive Director of ASI Patricia Worley said the new design should be fully implemented during the homestretch of the semester.

“The new design comes at a time when we are trying to reform our physical appearance and some of our operations and will help give us a fresh start with fresh ideas,” Barajas said.

Whitlatch said a request for proposal was distributed to many agencies, including the Graphic Design department on campus.

A university press release reported that after a review of responses by a campus committee, the contract was awarded to Osaki Design ?” a firm with high-profile clients such as National Football League teams the San Francisco 49ers and the Tampa Bay Buccaneers.

Gwen Amos, program coordinator for the Graphic Design department, wishes the university had awarded the identity contract to her students.

“The RFP (request for proposal) called for a two month turnaround (to design the Sac State logo), which we could not accomplish,” Amos said. “Then they (the university) gave Osaki Design six months to fulfill it.”

As of press time, the reason for the extra four months the design firm was given for the project is unknown.

Max Puckett can be reached at [email protected]