Black Friday and Thursday shopping
November 27, 2014
While many families are succumbing to tryptophan comas on the living room couch, others are choosing to shop off the Thanksgiving meal; but not everyone is happy with the new Black Friday traditions.
In true Black Friday fashion, the massive holiday deals now start at 6 p.m. on Thanksgiving.
The Vacaville and Folsom outlets will open at 6 p.m. on Nov. 27 and stay open through the night until 10 p.m. Nov. 28.
Arden Fair Mall will follow suit with Macy’s, Sears and JC Penney’s opening by 6p.m. Nov. 27, but Nordstroms is not scheduled to open its doors until 9 a.m. Nov. 28.
The Roseville Galleria has similar hours with stores scheduled to open on 6 p.m. Nov. 27.
However, the Galleria will not stay open throughout the night. Stores will close by midnight on Thanksgiving and not open until 6 a.m on Nov. 28.
Erica Zamora is a junior communication major and shopped Black Friday last year for the first time.
She had one item in mind: a Microsoft tablet from Best Buy.
Though Zamora started her Black Friday shopping later than most at 8 a.m. she said the line was still very long.
She ended up leaving with tablet in hand but said no more to shopping during Thanksgiving break.
“I just feel like that’s time to spend with my family,” Zamora said about stretching Black Friday into Thanksgiving evening.
Zamora is not alone with her thoughts about the new Thanksgiving shopping trends.
Brian Price is a senior sociology major and has worked the Black Friday rush at Target in Rancho Cordova since he was 16 years old.
He remembers back when the Thanksgiving Day shopping started for Target in 2013.
“Every single year we open up earlier and earlier,” Price said. “As Walmart pushed their hours back, we [Target] did too.”
Price works in the “presentation” department of Target and helps set up the isles and prep the store for the shopping rush. His hours are 9 p.m. Nov. 26 to 5 a.m. Thanksgiving morning, then back to the store again midnight Black Friday to 8 a.m.
“Sometimes it’s not really worth it,” Price said about missing holiday time with family.
But as far as the Black Friday chaos stories go, Price said it’s calmer than some may think.
“Honestly, I haven’t run across any crazy people or people getting trampled,” Price laughed.
He did have the daunting job of unlocking the doors to customers one year and was initially terrified of all the “trampling stories” of pushy customers.
“But everyone just walked in very calmly,” Price said.
Kim Santarina, senior criminal justice major, is another student working the Black Friday scene and was hired at Banana Republic in Arden Fair for Black Friday last year.
Santarina said the holiday pay is a nice incentive, but missing out on family time can be a downside.
“Personally, I don’t really mind it because I’m paid extra for working,” Santarina said. “But I don’t get to spend as much time with my family.”
Santarina’s family lives in Tracy and in order to make it back to work on time for Black Friday, she has to leave her family’s home Thanksgiving night and miss out on some quality time.
As Black Friday slowiy morphs into Black Thursday shopping, some shoppers are snagging solid deals, but many students find the new shopping season takes away some well-deserved holiday family time.