As Black Friday and the gift-giving season approaches, stores are gearing up for the influx of holiday shoppers.That includes Midtown Sacramento brick-and-mortar stores, of which 12 have decided to try...

Christmas time is finally here and us college students are looking forward to graduation, celebrating the holidays with the family and a five week break to recover from the semester and prepare for the...

Nike isn’t in the shoe business, Levi’s specialty isn’t denim and Polo doesn’t just sell shirts. What these companies are doing is selling different images or a lifestyle. Clever marketing techniques...