The student news site of Sacramento State University

The State Hornet

Student news without fear or favor
The student news site of Sacramento State University

The State Hornet

The student news site of Sacramento State University

The State Hornet

Student news without fear or favor

Shopping choices lead to longtime consumer loyalty

Anthony Nathan April 24, 2013

Nike isn’t in the shoe business, Levi’s specialty isn’t denim and Polo doesn’t just sell shirts. What these companies are doing is selling different images or a lifestyle. Clever marketing techniques...

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