Hustler Hollywood display of the “Fifty Shades of Grey” trilogy with S&M mask, whip and rose pedals on display near the checkout line, July 30, 2012, in South Florida. Hustler and other erotica shops have seen an increase in sales of items talked about in the book. Also, the customers coming in aren’t the “regulars” but shy people looking to venture into a new territory. (Sarah Dussault/Sun Sentinel/MCT)