What will Sacramento State, the San Francisco 49ers, San Diego State, Kristi Yamaguchi and the Tampa Bay Buccaneers soon have in common?

The answer is the identity design team of Osaki Design Inc.

The Berkeley based design team made their its visit to Sac State on Friday to get input from students and faculty.

The branding committee chose Osaki after closely scrutinizing a number of presentations from various companies. Osaki will provide the designs for logos and style guides for the university.

“Our job is to create the book cover,” said Kurt Osaki, president of the design company. “We sell the book and tell the story of the people. An identity package creates pride from within. I think there’s so much potential here at Sac State.”

Meetings with the Osaki included the athletic department, the CSUS Foundation and the Faculty Senate.

“We want open feedback, said Osaki. their thoughts and feeling about this process. We want to know who they are and their personal beliefs. We want to hear their story.”

Osaki believes one of the reasons his firm won the bid was “the energy” of his company.”We have a very diverse clientele.” Osaki said. “Every identity package we have produced is unique. We pride ourselves on that because every client is unique.”

Frank Whitlatch, of university affairs said Osaki design was chosen partly because of its strong presentation.

“They’re contemporary . . . with an edge,” Whitlatch said. “They’re not exactly what you’d expect. Their designs jump out at you and gets your attention. It’s not going to be a generic look from this team.”

Osaki Design’s bid of $34,000 was one of the lowest submitted, Whitlatch said.

A team of six or more people will be working on the design. Coordination between the university and Osaki will come from Liane Kitajima, who Osaki described as his “right hand.”

“She keeps us on track,” said Osaki. “She will be very involved with the research and scheduling.”

Osaki said he hopes to convey the deep history of Sac State and Sacramento.”Sacramento is growing so fast,” said Osaki. “We’re at the point that it’s going explode. What we need to do is convey that message.”

Sac State colors and mascot will not change Whitlatch said. The branding committee hopes to have a logo prototype to take to the May board of trustee meeting when the name change will be voted on.