Bookstore sales increase after Sac State’s victory over Oregon State football

State Hornet Staff

With a historical victory against Oregon State football, Sacramento State’s Hornet Bookstore has seen a boost in sales since the first game of the season.

After a 29-28 overtime victory on Sept. 3 in Oregon, the Sac State football program has created an exciting atmosphere for Sac State fans, said Susan Gallo, the Hornet Bookstore Merchandise Manager.

Evidence of this renewed joy to be a Hornet can be found at the Hornet Bookstore, which released a new “Oregon State Got Stung” T-shirt remembering the victory last week, Gallo said.

Gallo said the new shirts are a hot item among students and alumni.

“So far they have been a hit with our customers,” Gallo said. “The Hornet fans are surprised and excited to be able to purchase this historic T-shirt in the Bookstore.”

New shirts, new press and new attention have been surrounding the Sac State football team since the upset. Gallo suggests that it has provided the Hornet Bookstore with more customers than usual.

“We’ve definitely seen a boost in our logo apparel and gift business,” she said. “The football team has received some great press on campus and in the Sacramento area. There’s a lot of positive energy for Sac State.”

She said spirits are running so high on campus, the bookstore even hosted a pep rally for the football team before their home opener on Sept. 24. Hundreds of students attended, and the bookstore promoted the new “Oregon State Got Stung” merchandise.

Marcia Armstrong, senior psychology major, attended the pep rally and wants to attend more sporting events this year than she has in the past.

“I think there is a new interest in Sac State football since the upset,” Armstrong said. “I’m definitely going to more games this year; it’s more fun when we win.”

Gallo said the purpose of the pep rally was to support the team, excite students on the upcoming football games and encourage students to join the Green Army.

“It was also an awesome way to showcase Sacramento State logo merchandise sold in the Bookstore,” Gallo said. “Students purchased the victory T-shirt as well as other apparel on rally day.”

Gallo also said she hopes the new shirt continues to attract customers to the Hornet Bookstore, as it has become a better seller than the Causeway Classic T-shirts that have been a popular item in previous years.

Sac State football fans need to purchase the new shirt fast, as it is available for a limited time only.

“It’s a one-of-a-kind souvenir item,” Gallo said.