FBI project offers real world experience
December 1, 2005
While wearing blue t-shirts that read “FBI” in bright yellow letters, two Sacramento State marketing management classes completed their final project, in the form of a job fair, on Tuesday afternoon in the University Union.
“This is our last event for the semester,” said senior Kris Cook, abusiness marketing major. “A lot of students can’t make it to theearlier job fairs so this is good for them and our semester projectleads up to it.”
The project, part of the FBI’s Collegiate Marketing and RecruitmentProgram, has been implemented in 35 specially invited universitiesacross the country. It gives students a chance to run a realmarketing campaign throughout an entire semester, complete with a client and a $2,500 budget from the FBI.
Each of the two classes have a strategy, research, advertising andpublic relations department and a class lead, who responsible for the overall coordination of the program, Cook said. He said it also gives seniors the opportunity to put marketing courses into practice.
“At the start of the semester the research team surveyed students on campus to get their views of the FBI,” Cook said. “And the team will survey the campus again to measure the success of our campaign.” Once the second survey is completed, the team will present their findings to several FBI agents in class Dec. 6.
And not all positions with the FBI require agents to be a “Silence of the Lambs” Clarice Starling, chasing after mass murderers or meeting the likes of Hannibal Lecter in dark prison cells.
“A lot of students think of criminal justice when they think about the FBI,” Cook said. “But it’s more than that.” The FBI is also looking for language specialists, engineers and computer scientists, just to name a few, he said.
Lora Simmons can reached at [email protected]