When Physics professor William Thornburg was struck by a car last week while crossing the street near the Hornet Bookstore, a message should have been sent to the University: State University Drive East is a hazard.

The span of six crosswalks along the eastern side of campus, from Sequoia Hall to the Bookstore, cross the popular road which has become notorious for speeders. All six crosswalks are unguarded. Campus Police noted that the crosswalks are often repainted to improve visibility and equipped with “rumble strips” nearby to alert approaching drivers. Also, the police have pledged to step up traffic enforcement with emphasis on speed enforcement. These measures are a start, but if last week?s incident is any indication, they are not enough.

There are several viable options, well within the power of the University, that can be useful in preventing another incident. First, Campus Police could assign an officer to enforce the speed limit. Police presence alone could force drivers to slow down ? without harsh ticketing. This would be most important after peak driving hours, since, as Thornburg who was hit in the evening can attest, less traffic has given drivers more room to speed.

Second, and most importantly, the University must install stop signs along this stretch. This is the only way to ensure that drivers slow down. Larger speed bumps and road signs are also an option.

Also, the University should not ignore a similar, perhaps more dangerous, problem with the unguarded crosswalk in the overflow lot. Again, a simple stop sign would offer protection to pedestrians there who often have to dodge traffic as it whizzes by.

Whatever route the University chooses, there is no reason why a similar incident should happen again. Parking and Transportation had been brushing off complaints about the crosswalks up to three hours before the incident. It?s time for them to act. Any of the above options would be cheap and effective. With thousands of people walking the campus each day, pedestrian safety is essential ? and easy.