Valentine’s Day is around the corner. If it happened to have slipped your mind, the heart-shaped displays in variations of red and pink spread all over the grocery and department stores should be a solid reminder.

Yes, it may be one of the most corny holidays we celebrate, but along with the cheesy love songs and teddy bears come the bitter singles who use this time of year to express their utter disgust.

You are not a bad person for celebrating Valentine’s Day, or what some of these bitter personalities like to call “Singles Awareness Day.” Indeed, it is no coincidence that the acronym of said holiday is S.A.D.

As S.A.D. approaches, so do the equally sad status updates, memes and blog posts. Each one more bitter than the last, using every bit of argument they have in them to discourage all couples (and dating enthusiasts) from celebrating Valentine’s Day.

S.A.D. argument one: Valentine’s Day is a made-up holiday and is just another way for the chocolate, jewelry and floral companies to boost their sales after Christmas.

Agreed, Valentine’s Day has become super commercialized. It is still unclear to me what a dancing pink gorilla that sings “Wild Thing” has to do with Saint Valentine. Yet this excessive consumerism is no different than Halloween, Easter or Christmas. So unless you also avoid wearing ugly Christmas sweaters and Halloween costumes for the remainder of the year, your argument against Valentine’s Day consumerism is lacking.

S.A.D. argument two: The anticipation of Valentine’s Day creates huge, expensive expectations within the relationship, and it can lead to arguments or break-ups.

If there is an expectation of fine jewelry or an elaborate display of flowers, maybe the relationship was too focused on material things to begin with. Therefore, it may be safe to say that Valentine’s Day helps to filter out bad relationships. There are a handful of expectations within any relationship, but if an expectation of having dinner plans or making time for a movie night are what make and break any relationship, that relationship was clearly not meant to be.

S.A.D. argument three: There are 364 other days in the year where couples should be expressing their love, not just wait for this one day to arrive.

Yet people in healthy relationships already know this. It’s not that they save all their affection all year for February to come around — it is just another opportunity to do so. Anniversaries, for example, are an excuse to take the night off and celebrate each other. The same argument, however, can be applied to similar holidays.

Tell someone who has a healthy, year-round relationship with their mother to ignore Mother’s Day when it comes around. It isn’t going to happen.

More power to the couples who are owning their inner cheesiness this Valentine’s Day. Enjoy your chocolate and champagne.

A message for the people who plan to celebrate Singles Awareness Day: Candy and chocolate will be marked down on Sunday. You have Valentine’s Day to thank for that.