After studying all the proposals, the Sacramento State branding committee chose Osaki Design Inc. to create an identity package and agreed on their $34,000 bid.

The branding committee was formed to choose a public relations firm to build a solid reputation for Sac State.

This package will include a logo, mark and tag line. Over 90 firms requested bid forms to fill out.

The CSUS Foundation will cover the cost, said Barbara O’Connor, branding committee chair.Frank Whitlatch, university affairs spokesman said Osaki Design Inc. will meet with various groups on campus to develop the concepts to be included in the designs.

The award winning public relations company is led by Kurt Osaki and has developed logos and identity packages for many organizations including the San Francisco 49ers, the Tampa Bay Buccaneers and the Miami Dolphins.

Whitlatch said he hopes to have a logo to present at the May Board of Trustees meeting when Sac State’s name change will be voted on.