Primas takes over marketing
November 10, 2004
The Sacramento State athletic department introduced a new member of the athletics staff last Monday, filling one of the two positions created this summer after the departure of former Associate Athletic Director John Morris and former Marketing Director Damon Dukakis.
Adam C. Primas was introduced as the new marketing director for the Hornets, filling the job formerly occupied by Dukakis, who left Sac State after three years to become associate athletic director for external affairs for fellow Big Sky member Portland State.
Primas comes to the Hornets after spending 14 years at the University of Hawai’i. While at Hawai’i, Primas’ service included time as the marketing director, assistant marketing director and time as the assistant to the athletic director.
A graduate of the State University of New York at Brockport, Primas has an undergraduate degree in physical education and a master’s degree in athletic administration from Idaho State University.
Primas said he is looking forward to a new challenge with the Hornets.”I’m really looking to raise the bar,” Primas said. “I hope to fit in with Dr. (Terry) Wanless’ group.”
Mark Livingston, associate athletic director for marketing, who had worked with Primas at Hawaii, said, “He is the best creative thinker that I have ever worked with.”
Livingston said that Primas once held a Guinness world record for a marketing event involving putting people into a Volkswagen.
Primas takes over the position, nearly two and a half months after the position was vacated. During that time Livingston and Marketing Assistant Jillian Bivert shared responsibility for the job, according to Primas.
Even though he has only been on the job for less than two weeks, Primas has already been present for one of the major non-sporting events of the athletics year, Hornet Hoopfest, held Thursday night in the Hornet Gym. Primas said it was a great success and a great way to get started off at a new school.
Although Primas has filled one of the two jobs, the position vacated by John Morris remains unfilled as of yet.
Bill Macriss, associate athletic director for administration, said the job search has been reopened.
“We’ve done the search once and have decided to rephrase the job description,” Macriss said.
Morris left the department after spending 2 1/2 years running the running the Sac State compliance programs and supervising the athletics advising office and life skills office to become a senior associate athletic director for compliance at the University of Washington.
His former duties are currently being covered by Mark McGushin, life skills coordinator, and Nichole Baldasare, an administrative assistant.