Coffee on the house
October 12, 2007
True Love endures forever, or at least this café will. When I first walked into True Love Café, a renovated, Victorian-styled house, I found it difficult to find something, an object, or part of the room to focus on because there is so much going on with the décor.
The café seemed to exude an aura of creativity and artistic expression, very non-corporate, as if Jack Kerouac could be sitting in the corner writing, alive and drinking coffee.
Brian Fischer, a midtown attorney helped the owners secure their new location. He said there was a lot of controversy over True Love’s move because the other store owners were concerned with the noise generated from the café, as well as the impact True Loves’ customers had on parking.
True love first opened up on J Street, but because it was unable to renew its lease, it was forced to move. The café is owned by Kevin and Allyson Seconds. It’s going into it first year at the new location on 2315 K St.
“If an independent café like True Love can’t survive because of noise and parking, then there should be an analysis on how Starbucks contributes to traffic and noise,” Fischer said. “It we can’t support True Love we shouldn’t allow any more Starbucks to open either.”
True Love Café is set apart from other coffee shops because of its business hours. On many nights it’s opened until 1 a.m., like a bar, but without alcohol.
It also showcases many different local artists’ pieces in the café. Those pieces are incorporated into much of the café’s décor.
There are different rooms to sit in and read, write or chat with a friend, including patio areas in the front and back of the café. The tables and chairs were pieces of art it selves. Each one is covered in a collage of pictures. A table in the entry way hosts fliers of different events happening in Sacramento.
Brian Grupe, a senior majoring in classical music performance, frequents the café about every other week. He said True Love is a friendly and relaxing place to be in the Sacramento music scene. Grupe said because the café is opened late and allows all ages, it is a key spot in meeting up with his friends.
“True Love is a starting point for how the rest of our evening is going to go,” Grupe said.
Besides coffee it also serves lunch and even has several items for vegians. Grupe, a vegian, said one of the things he really likes about the coffee house is it gives him options.
“I know I can order a soy hot chocolate and I know I won’t have any problems,” Grupe said.
True Love hosts several events, such as art shows and concerts. There is a small, platform stage in the back patio as well as several places inside, hooked to a sound system. Every second and fourth Wednesday of the month is “True Laffs” at the café, a comedy show for local talent. The show starts at 8:30 p.m. and there are also updates for several different events at the café.
The favorite area in the café was the front patio. A little, white fence surrounds the front of the café, and flowers grow around the perimeter.
And you can see by the customer smiles that the love in True Love café will continue to grow.
“We call each other up and say to meet at True Love,” Grupe said. “We have a cup of coffee then go from there.”
Adina Zerwig can be reached at [email protected]