The State Hornet

Professor questions usage of Center for Small Business accounts

State Hornet Staff

May 14, 2014

While Sacramento State’s Center for Small Business provides free consultation services to small industries in the region, at least one professor remains skeptical about faculty and administrators taking advantage of projects completed by students.Students in the College of Business Administration are ...

Students unsure of student government despite marketing efforts

Cesar Alexander

November 20, 2013

Associated Students Inc. is Sacramento State’s governing body of students that works towards expanding the overall college experience by connecting students with shared interests.Every student is required to pay an ASI fee, yet not everyone is familiar with the impact ASI has on campus, who serves on...

Shopping choices lead to longtime consumer loyalty

Anthony Nathan

April 24, 2013

Nike isn’t in the shoe business, Levi’s specialty isn’t denim and Polo doesn’t just sell shirts. What these companies are doing is selling different images or a lifestyle. Clever marketing techniques by these brands invoke emotional connections to products by focusing on desirable images whi...

Nelligan Sports to run marketing for athletics

Gabriel Pacheco

March 7, 2012

Sacramento State and Nelligan Sports Marketing agreed to a five-year contract granting NSM the rights to represent the university’s athletic department and marketing program on Feb. 20. Sac State joins a collective group of university’s who have partnered with NSM over the years such as Universit...

Marketing association encourages networking skills

Camille Anglo

February 8, 2012

The attendence at events held by Sacramento State’s chapter of the American Marketing Association have risen steadily since the chapter’s return to campus. The association’s Vice President of Events George Anastopoulos said the organization’s goal is to network, and the events it puts togethe...