The student news site of Sacramento State University

The State Hornet

OPINION: Sacramento’s new water tower slogan can go fork itself

The+new+slogan+%22America%27s+Farm-to-Fork+Capital%22+was+painted+over+%22City+of+Trees%22+on+the+I-5+water+tower.+%28Photo+by+Barbara+Harvey%29
The new slogan

The new slogan "America's Farm-to-Fork Capital" was painted over "City of Trees" on the I-5 water tower. (Photo by Barbara Harvey)

The new slogan "America's Farm-to-Fork Capital" was painted over "City of Trees" on the I-5 water tower. (Photo by Barbara Harvey)

Barbara Harvey

Hang on for a minute...we're trying to find some more stories you might like.


Email This Story






As workers finished replacing “City of Trees” with “America’s Farm-to-Fork Capital” as the I-5 water tower motto Thursday, Sacramentans feasted on outrage.

A poll on the SacBee website reflected overwhelming displeasure at the rebranding: As of Saturday, 82 percent of respondents said they preferred the old slogan.

(Story continues below)

The backlash is entirely unsurprising. To strip a city of a longstanding point of pride in favor of a poorly thought-out marketing ploy is an egregious insult to locals.

“City of Trees” is quantifiable. Not just a title we casually bestowed upon ourselves at the behest of business-minded bureaucrats and local fine dining bigwigs.

For decades, “City of Trees” has given Sacramento — the perennial cowtown, often overshadowed by our ritzy Bay neighbors — a real sense of identity that we could own. It provokes memories all Sacramentans surely share of seeking relief from our blistering summers under the canopy of trees lining our streets and parks.

The pride in our arboreal roots (pun intended) can even be found at Sacramento State, where students on orientation tours are given the opportunity to guess how many trees are planted around campus. (The answer, if you’re curious, is a staggering 3,500.)

It’s not just a label with which to affix ourselves in the hopes of riding the tail end of a culinary trend all the way to big city-dom.

In this sense, “America’s Farm-to-Fork Capital” is hardly a fitting replacement, especially considering that there were “nearly 220,000 food insecure residents living in Sacramento County” in 2012, according to the Hunger Hits Home study conducted by Valley Vision, Community Link and the Hunger Coalition, and that the locavore movement may in fact reduce the variety of available foods while driving up prices.

An identity based around an often pretentious movement which reeks of gentrification is not one we should seek.

Many of us love Sacramento for what it is — not what it hopes to become given the right branding and development deals.

Water tower slogan or not, to those of us who grew up here, regaled with factoids about how we live in the city with the most trees per capita, Sacramento is and will always be the “City of Trees.”

What are your thoughts on the slogan? Let us know in the comments below.

Print Friendly
The following two tabs change content below.

Barbara Harvey

Barbara Harvey is the co-Editor-in-Chief at The State Hornet and a junior at Sacramento State, where she majors in journalism. She joined The State Hornet in the fall of 2016 as a News Editor. She enjoys writing about crime, politics and interesting people. Barbara can be reached at [email protected] or [email protected]

3 Comments

3 Responses to “OPINION: Sacramento’s new water tower slogan can go fork itself”

  1. City of Trees & Farm to Fork | Parkway Blog on March 22nd, 2017 8:18 am

    […] a number of colorful alternatives (click the link to see all of them). The State Hornet even suggested the tower “can go fork […]

  2. OPINION: Watching Sacramento’s anxious search for an identity – The State Hornet on March 27th, 2017 12:42 pm

    […] native, you know it when you see it: the “farm-to-fork” dinner on the Tower Bridge and the new reference to it on the water tower, for example, or hipsters driving up rent prices on the edge of Oak […]

  3. OPINION: Sac State turkeys should stay on campus – The State Hornet on April 17th, 2017 8:31 am

    […] have been roaming around Sacramento State for a few years now, and they are not part of the “farm-to-fork” […]

If you want a picture to show with your comment, go get a gravatar.




Navigate Right
Navigate Left
  • OPINION: Sacramento’s new water tower slogan can go fork itself

    Culture

    Sac State alum integrates family and community into new poke restaurant

  • OPINION: Sacramento’s new water tower slogan can go fork itself

    Culture

    Student designers showcase eco-friendly designs at Golden 1 Center

  • OPINION: Sacramento’s new water tower slogan can go fork itself

    Featured

    GALLERY: Hornet Stadium hosts USA Track and Field Outdoor Championships

  • OPINION: Sacramento’s new water tower slogan can go fork itself

    Culture

    Student Fashion Association prepares for upcoming show at Golden 1 Center

  • OPINION: Sacramento’s new water tower slogan can go fork itself

    Featured

    Groundbreaking ceremony celebrates construction of 1,750 additional parking spots

  • OPINION: Sacramento’s new water tower slogan can go fork itself

    Baseball

    Sac State wins WAC title, advances to play Stanford in NCAA Regional

  • OPINION: Sacramento’s new water tower slogan can go fork itself

    Baseball

    Sac State baseball sweeps final home series, celebrates Senior Day

  • OPINION: Sacramento’s new water tower slogan can go fork itself

    Culture

    Sounds of Studying: A State Hornet finals playlist

  • OPINION: Sacramento’s new water tower slogan can go fork itself

    Culture

    MAP: Students find campus hideaways to take catnaps

  • OPINION: Sacramento’s new water tower slogan can go fork itself

    Featured

    Men’s track and field team takes home Big Sky title

The student news site of Sacramento State University
OPINION: Sacramento’s new water tower slogan can go fork itself